The US Auto Insurance Market: Structure, Players, and Lead Economics
How the $312B market is structured, who buys leads and why, and where performance acquisition fits in the ecosystem.
ReadAbout Calma
We run user acquisition campaigns across paid social and video — generating, qualifying, and selling leads directly to our partners and lead buyers.
We optimize for downstream performance: cost per acquired lead, contact rate, and buyer conversion, not raw traffic volume.
AI-Driven Approach
Our Methodology
Audience Intelligence
Proprietary AI identifies optimal prospect profiles and high-intent behavioral patterns
Automated Optimization
Real-time bid management and creative testing across all acquisition channels
Lead Verification
Multi-layer quality controls ensure lead authenticity, compliance, and intent
Acquisition Channels
We deploy performance across major acquisition channels with compliance-first creative and measurement
What We Do
We focus on leadgen across high-value verticals
Insurance
- Auto
- Home
- Health
Home Services
- Roofing
- Solar Panels
- Windows
Finance
- Loans
- HELOC
- HECM
Each vertical requires specialized knowledge of customer psychology, regulatory requirements, and market dynamics. Our systems are built specifically for these verticals
Industry Events
We attend leading performance marketing and lead generation conferences to connect with our demand and technology partners
Upcoming Events
Past Events
Miami Tech Mixer
Miami, US
DigiMarCon Midwest
Chicago, US
LeadsCon
Las Vegas, US
Affiliate Summit West
Las Vegas, USA
Web Summit
Lisbon, Portugal
SBC
Lisbon, Portugal
Affiliate World Europe
Budapest, Hungary
Affiliate Summit East
New York, US
AppGala
Warsaw, Poland
Affiliate Takeover
Barcelona, Spain
Cases
Perspectives on performance marketing in regulated verticals
Market Overview
Paid Acquisition
Running Auto Insurance Ads on Meta: What Changed in 2025–2026
How Meta's Andromeda engine and Special Ad Category restrictions reshaped creative strategy for insurance advertisers.
Read
Regulation
New York's AI Advertising Law: What Lead Gen Operators Need to Know
NYC Local Law 144 and upcoming state-level AI transparency rules — what they require, who they affect, and how to stay compliant.
ReadFAQ
Common questions about working with Calma
Calma is a performance lead generation publisher — we generate, verify, and sell leads across our core verticals. Our compliant, high-intent acquisition systems connect lead buyers with qualified prospects through paid channels and AI-driven optimization.
We generate leads across six main verticals: auto insurance, home insurance, health insurance, legal services, home improvement, and financial services (HELOC, credit, lending, personal finance).
We run paid acquisition campaigns across Meta, Google, and TikTok using proprietary AI to optimize bids and creatives in real time. Every lead is verified for intent, authenticity, and compliance before delivery — so buyers only pay for quality.
Yes. We work with a curated network of performance marketing partners who run compliant campaigns across paid social, search, and programmatic channels. To discuss a partnership, reach out to info@calma.io.
Compliance is central to our methodology. All campaigns meet platform policies and industry-specific regulations. Each lead passes multi-layer quality controls — intent verification, deduplication, and compliance checks — before delivery. We operate exclusively in white-hat verticals with consent-based lead collection.
We operate on a performance basis — pricing is structured around qualified lead delivery, aligned with your downstream conversion goals. We focus on lead quality and long-term partner alignment, not raw volume.
Send us a message through the contact form below or email info@calma.io. We'll discuss your vertical, volume requirements, and how our acquisition system fits your goals.
Get In Touch
Ready to generate quality leads?
Let's discuss how we can help grow your business.
Email us:
info@calma.io
Want to work with us? Check out our open positions