High-ticket projects, high-intent homeowners
Home improvement is a high-consideration, high-ticket category: a new roof, a solar install, or a full window replacement is a major decision a homeowner researches before committing. That makes a genuinely in-market homeowner — and the timing of when they enter the market — the unit that contractors and installers compete to reach first.
How Calma generates home services leads
We run user-acquisition campaigns across paid social and video, then qualify and route the resulting homeowners to buyers. AI identifies the audiences most likely to be planning a project; creative is tested continuously and optimized to cost per qualified lead; and every record is checked for authenticity, consent, and project fit before it leaves our system. The result is a lead stream measured by contact rate and close rate — not raw volume.
Quality and consent built in
Even outside the most heavily regulated verticals, lead quality and consent decide whether a campaign actually pays back. We build consent capture and verification into the funnel, screen for homeownership and project relevance, and design creative and measurement to be compliance-first — so the leads we deliver are real, reachable, and worth quoting.
